Sandy Rogers

FranklinCovey Speaker

Sandy Rogers

Leadership icon
Customer Loyalty
“Loyalty is earned one great experience at a time. Each interaction should be a deposit in building a lifelong relationship.”

Sandy Rogers


Sandy is one of the most prolific minds on the topic of Customer Loyalty. He will change the very way your organization views the topic and will help orient your company towards winning loyal customers for life.



Sandy Rogers serves as Managing Director of FranklinCovey’s loyalty practice which is focused on helping large multi-unit operators in retail, healthcare, grocery, food service, lodging, and financial services to accelerate growth through increased customer and employee loyalty. FranklinCovey provides each location in the chain with an accurate and representative measure of employee engagement and customer service along with a process to improve them through more consistent frontline execution. Most of the retail chains Franklin-Covey works with already know how to delight customers to increase conversion and revenue per transaction; their primary challenge is in getting their frontline employees to actually do the things they know work more consistently at each location every day.


Prior to FranklinCovey, Sandy spent 14 years with Enterprise Rent-A-Car, most recently as Senior Vice President of Corporate Strategy. During his time at Enterprise, he led the turn-around of Enterprise’s London operation, and before this he served as Vice President of Marketing and Business Development. He led the teams that developed Enterprise’s consumer marketing strategy including the “Pick Enterprise…We’ll Pick You Up” television campaign and ESQi, Enterprise’s comprehensive system for measuring and improving customer service across their 7,000 branch network.


Before Enterprise, Sandy held marketing positions at Apple Computer, and began his career in brand management at Procter & Gamble. Sandy serves on the executive committee for Big Brothers, Big Sisters of Eastern Missouri and chairs the Leadership Council for the Donald Danforth Plant Science Center. Sandy holds a bachelor’s degree from Duke University and an M.B.A. from Harvard Business School    

Request a Demo