Leading at the Speed of Trust®

Cultures of trust can only thrive above board.

Trust isn’t a quality you either have or you don’t; it’s a learnable skill. Teams and organizations that operate with high trust significantly outperform those who do not cultivate trust at the core of their culture.

Developing trust helps team members become energized and engaged. They collaborate more effectively, operate faster, and achieve sustainable results.

Free Guide

7 Ways to Build Trust Between You and Your Team

A toolkit for leaders at all levels

Register for an Event

Leading at the Speed of Trust® Webcast

Join #1 bestselling author, Stephen M. R. Covey, and learn more about the principles to intentionally build trust.

Explore Leading at the Speed of Trust®

Trust comes with practice.

Complex organizational problems cannot be solved with the stroke of a pen, a leadership mandate, a training program, restructuring, or changing a system. These things can be helpful, but all grand strategies must eventually break down to real work done by real people.

The Economics of Trust

Trust always affects two outcomes: speed and cost. When trust goes down, speed goes down and cost goes up. When trust goes up, speed goes up and cost goes down. The serious practical impact of the economics of trust is that we are paying a hidden low-trust tax.

A company can have an excellent strategy and a strong ability to execute, but the net result can be torpedoed by a low-trust tax or multiplied by a high-trust dividend. This makes a powerful business case for trust, assuring that it is not a soft, nice-to-have quality.

How Trust Works

Trust is a function of two things: character and competence. Character includes your integrity, your motive, and your intent with people. Competence includes your capabilities, your skills, your results, and your track record.

With the increasing focus on ethics in our society, the character side of trust is fast becoming the price of entry in the new global economy. However, the differentiating and often ignored side of trust—competence—is equally essential.

Course Details

The Speed of Trust® dramatically impacts business outcomes by changing the performance of individuals and teams. This is not a separate initiative; rather, it is about how individuals and teams do their current work. Creating a high-trust, highly engaged culture is the ultimate, long-term competitive advantage.

The participant kit for the Leading at the Speed of Trust® course includes the following:

  • Participant Guidebook
  • Speed of Trust Action Cards
  • Weekly Trust Huddle Guide
  • Leading at the Speed of Trust® Book
  • Speed of Trust® Digital Coach app
  • tQ 360° Assessment

How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organization unlimited access to all our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.

In Person

Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Customer Stories


Increasing Trust to Exceed Expectations

Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay’s supply chain. They had to move quickly to change their business model. The Speed of Trust® had prepared them with a new perspective and skill set to manage through these unpredictable times.

City of Provo

Transforming Culture Through Trust

The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with The Speed of Trust®.

Client Spotlight: Automotive Industry

Getting to Excellence Faster

An already high-performing automotive organization desires to reach their full potential. With the help of FranklinCovey’s All Access Pass®, the CEO says the team is committed to excellence and prepared for a future of intensifying competition.

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