The 4 Disciplines of Execution®

A simple, repeatable formula for executing your most important priorities

Every year, organizations spend more than $30 billion on strategy creation, and more than 80% of those strategies fail. FranklinCovey’s The 4 Disciplines of Execution® methodology provides the framework for organizations seeking to increase strategic execution by creating a culture of high performance.

The 4 Disciplines of Execution® in a Nutshell

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Discipline 1: Focus on the Wildly Important

This is the discipline of focus. Exceptional execution starts with narrowing the focus: clearly identifying what must be done. Otherwise, nothing else you achieve really matters much.

Discipline 1
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Discipline 2: Act on the Lead Measures

This is the discipline of leverage. 80% of your results will come from 20% of your activities. Are you focusing on the right ones? Discipline 2 is based on the principle that not all actions are created equal. Identify and act on the activities with the highest leverage.

Discipline 2
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Discipline 3: Keep a Compelling Scoreboard

This is the discipline of engagement. People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

Discipline 3
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Discipline 4: Create a Cadence of Accountability

This is the discipline of accountability. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.

Discipline 4

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Impact Your Organization’s Results: Turn Average Employees Into High Performers

Moving your middle will have dramatic results on your organization’s overall performance. Make this shift in your organization.

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Incorporating The 4 Disciplines of Execution® Into Your Organization

Customer Stories

Whirlpool

Increasing Sales Performance at Scale

Whirlpool was looking for a proven process to increase their sales employee’s productivity. See how The 4 Disciplines of Execution® helped narrow their focus on selling and targetable actions, resulting in an incremental $5.7M increase in the first 90 days alone.

Alamo Colleges

Engaging Students to Persist

Alamo Community Colleges was focused on keeping students enrolled in college and engaged on their educational path. See how they achieved a 17% increase in the number of degrees and certificates earned within just 8 months, significantly exceeding their original goal.

Dekalb Medical Center

Improving Patient Satisfaction Scores

Dekalb Medical Center used The 4 Disciplines of Execution® to achieve breakthrough results with their patient-satisfaction scores. See how they moved from being in the United States’ 3rd percentile to the 99th

Marriott

Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

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